How do you do it? It never fails—any and every time I pick up a catalog, check out your website, or walk through a store, I'm introduced to all sorts of new Patagonia-ness, and I HEART ALL OF IT. :P If I just didn't know it existed, then I wouldn't want it, but I can't avoid looking at it completely for the rest of eternity, and once I know it exists, I want it. I WANT IT, DAMMIT!!
Like I said—damn Patagonia...
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